“Hey, I just met you, and this is crazy, but here’s my number, so…” You know how to finish that line. Last year, Canadian pop star Justin Bieber tweeted his enthusiasm over a song he heard on the radio while he was in his home country. “Call me maybe by Carly Rae Jepson [sic] is possibly the catchiest song I’ve ever heard lol,” the Biebs first tweeted a year ago in December. Bieber would later post two homemade videos on Twitter and Facebook in January and February, featuring himself, Selena Gomez, Ashley Tisdale, Ashley Benson, and other friends lip syncing to Jepsen’s tune. Bieber was onto something with his subliminal videography and in February 2012, Jepsen, 26, signed with Interscope and Bieber’s label, School Boy Records. “Call me Maybe” is yet another video to add to 2012’s list of top viral videos, and it inspired groups from the Southern Methodist University women’s crew team to the Harvard men’s baseball team to create their own rhythmic videos. Just as Bieber’s own career began, the virality of Jepsen on social media has paid off for her musical career— Jepsen snagged a nomination for “Best Pop Solo Performance” and “Song of the Year” in the upcoming 2013 Grammys.
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