Royal baby frenzy in full swing across Britain

As Kate Middleton's due date approaches, officials, retailers and fans prepare for the royal baby's birth.

Kate Middleton and Prince William aren't the only ones preparing for the royal baby's birth. Officials, retailers and fans are all eagerly awaiting the big day.

Royal baby fever is in full swing in the United Kingdom, and with Kate Middleton’s due date rapidly approaching, palace officials, media outlets, business owners and fans are all preparing for the big birthday.

The final arrangements for the birth of the baby, the first child for the Duke and Duchess of Cambridge, are underway:

  • A security sweep took place at St. Mary’s hospital in Paddington, where Kate is set to deliver in the private Lindo wing and where press have already camped out.
  • Queen Elizabeth has reportedly put a helicopter on standby to transport Prince William from his Royal Air Force base in Wales to his wife’s bedside if she goes into labor while he’s on duty.
  • And palace officials have announced the baby’s official royal title: He or she will be known as His or Her Royal Highness the Prince or Princess "Name" of Cambridge.


Related: Royal baby: 14 surprising facts and figures

Related: What will the royal baby be named?

Anticipation is also running high among so-called “commoners,” and retailers are cashing in. The baby’s birth is expected to bring a $380 million bounce to the British economy, with a large portion of that coming through souvenir sales. London bookmakers are also taking bets on everything from the baby's name to hair color, which Advertising Age estimates will total $450,000.

Bookies take bets on everything Royal Baby

Bookies take bets on everything Royal Baby
Duration: 1:56 Views: 36k NowThis News


For those who want to mark the occasion with souvenirs, tins of limited-edition royal biscuits, onesies with “His Royal Hiney" and “Her Royal Hiney" monograms, velvet diaper covers and Union Jack pacifiers are just some of the items available for purchase. You can also buy a newly released children's book titled "Shhh! Don't Wake the Royal Baby!"

Related: Photos: Royal baby souvenirs, from sweets to splurges

Advertising Age reports that department store Harrods is selling royal baby bone china. Krispy Kreme is marketing special doughnuts with pink or blue frosting centers — which one you get is a surprise, just like the royal baby's gender. 

And if you really want to splurge, the Grosvenor House Hotel is offering a “Suite Dreams” package, which includes a luxury room complete with a nursery fit for a prince or princess, for more than $3,000 per night.


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