Wal-Mart sets limits on ammunition sales after demand surges

Wal-Mart, the world's largest retailer and the largest U.S. gun seller, said it works to strike the right balance between serving hunters and sportsmen and ensuring that it sells firearms responsibly.

Wal-Mart has started to limit sales of ammunition to three boxes per customer per day due to limited supplies, a spokeswoman said Wednesday.

Sales of guns and ammunition have risen across the United States since the Dec. 14 shooting at a Newtown, Conn., elementary school.

Wal-Mart Stores Inc. is the world's largest retailer and the largest U.S. gun seller. The Bentonville, Ark.-based retailer has said that it works to strike the right balance between serving hunters and sportsmen and ensuring that it sells firearms responsibly.

"In order to take care of as many customers as possible, starting Thursday, Jan. 24, all ammunition sales were limited to three boxes per customer, per day as supply is limited at this time," spokeswoman Ashley Hardie told Reuters on Wednesday.

Wal-Mart was a charter member of New York City Mayor Michael Bloomberg's coalition against illegal guns and adopted a 10-point code established by the Responsible Firearms Retailer Partnership that goes beyond what the law requires.

Wal-Mart's policy change was reported earlier by The City Wire, an Arkansas news outlet.

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