Gun shop owners are taking issue with the cable company's new policy banning firearms-related ads.
Gun shop owners are miffed that Comcast has decided to stop accepting firearms-related ads on its nationwide cable television network.
Tom Wright, owner of Williams Gun Sight in Davison, Mich., said he'll take his advertising business elsewhere.
"I thought it was ridiculous; we are a legitimate business, we have been here for 80 years," he told ABC12.
Wright said Comcast last week rejected his request through an ad agency to rerun a 30-second ad — a spot that it ran last fall — on local cable television.
"Obviously, this is an attempt on the part of Comcast to help promote an anti-gun agenda," the gun accessories company said on its Facebook page. "Williams is encouraging all of our customers and friends to voice your concerns directly with your local Comcast provider and consider cancelling your subscription."
Eric Elliott of VIP Marketing told The Post and Courier of Charleston, S.C., that he wanted to buy local spots on the night of Feb. 12, coinciding with the presidential State of the Union address, to advertise "ladies night" at the ATP Gunshop and Range in Summerville, S.C. He said he was informed by Comcast that the ads would not be accepted due to the new policy.
"Is it that they are trying to make a statement? If so, what is the statement? The most popular programs on these cable systems are shows with guns in them," Elliott told The Post and Courier.
In a statement provided to MSN News on Tuesday, Comcast Spotlight, the advertising sales division of Comcast Cable, said:
"Consistent with longstanding NBC policies, Comcast Spotlight has decided it will not accept new advertising for firearms or weapons moving forward. This policy aligns us with the guidelines in place at many media organizations."
Comcast is the largest cable television company in the United States, with 22 million subscribers in 39 states. It recently announced that it would become the sole owner of NBC Universal, purchasing the 49 percent stake it doesn't already own from General Electric for $16.7 billion.
Comcast declined further comment on the new ad policy.
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Comcast joins a list of media companies, including ESPN and Time Warner Cable, that have banned or restricted firearms-related commercials in the aftermath of the shooting rampage at Sandy Hook Elementary School in Newtown, Conn., in December. Twenty first-graders and six adults were killed by a 20-year-old gunman, Adam Lanza, who then committed suicide.
Comcast's new ad policy also didn't sit well with gun-rights supporters, one of whom wrote on Williams Gun Sight's Facebook page:
"Just called Comcast and cancelled. I am tired of my $$ going to support anti 2nd amendment corporations. I can't believe the way they talk out both sides by showing gun violence every single night but won't accept $$ from a legitimate, legal, honest business like Williams! ENOUGH! Time to take a stand!"
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