New law says TV ads can't blare anymore

Television commercials should be quieter after Thursday’s implementation of the Commercial Advertisement Loudness Mitigation Act takes effect. The act prohibits TV commercials from broadcasting at louder volumes than their associated programs.

 

NEW YORK  — TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect on Thursday.

CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed to prevent television commercials from blaring at louder volumes than the program content they accompany. The rules govern broadcasters as well as cable and satellite operators.

The rules are meant to protect viewers from excessively loud commercials.

The Federal Communications Commission adopted the rules a year ago, but gave the industry a one-year grace period to adopt them.

Suspected violations can be reported by the public to the FCC on its website.

Online: www.fcc.gov

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