Rumor: Taco Bell pulls Super Bowl ad that mocks vegetarians

The fast food chain received complaints about an ad that disses veggies on game day

CONFIRMED: A spokesman said Taco Bell "didn’t want anyone to misinterpret the intent of the ad"

According to reports by Forbes, Time, Huffington Post and other news outlets, a Taco Bell TV ad has been pulled after receiving negative reaction from vegetarians and a national nutrition group.

In the 15-second spot, a man is shown walking into a Super Bowl party with an assorted vegetable tray. A voice over then says, “Veggies on game day is like punting at fourth and one. It’s a cop out, and secretly, people kind of hate you for it.”

The ad aims to promote Taco Bell’s "Variety Taco 12-Pack" as a game-day tradition. The ad was reportedly set to run during the Super Bowl.

WATCH: Taco Bell ad here

The Center for Science in the Public Interest, based in Washington, D.C.,got wind of the ad and voiced its opinion through a Twitter campaign. Time reported that the campaign asked supporters to tweet their complaints about the ad to Taco Bell.

Forbes reports that on Tuesday, Taco Bell pulled the ad. According to Huffington Post, Rob Poetsch, a Taco Bell spokesman, said: “We didn’t want anyone to misinterpret the intent of the ad.”

CSPI thanked Taco Bell for its quick reaction. In a statement, CSPI nutrition policy director Margo G. Wootan said: “Thanks to Taco Bell for responding with record speed to address nutritionists’ and consumers’ concern.”



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