Rumor: Rush Limbaugh to leave network, pull radio show

The Rush Limbaugh radio program reportedly may end its affiliation agreement with the Cumulus Network at the end of the year after the company suffered advertising losses.

UNCONFIRMED

While sources say Limbaugh is upset with his bosses, the radio host has yet to confirm reports.

Rush Limbaugh may pull his radio show off of the Cumulus network in response to its CEO's criticisms, according to reports by Politico and The New York Daily News.

Politico is citing an unnamed source who says Limbaugh is considering the move because Cumulus CEO Lew Dickey has blamed the political talk radio host for the company's advertising losses at the flagship WABC radio station.

"It's a very serious discussion, because Dickey keeps blaming Rush for his own revenue problems," the source told Politico. "Dickey's talk stations underperform talk stations owned by other operators in generating revenue by a substantial margin. It's not a single show issue ... it's a failure of the entire station. And trying to blame Rush for that is not much of a business partnership."

"The Rush Limbaugh Show's" contract ends at the end of the year, and if Limbaugh decides to break ties, 40 Cumulus-owned radio stations would lose the rights to the most popular talk radio program in the country.

Controversial statement

Limbaugh created controversy in 2012 when he called Sandra Fluke, a Georgetown law student, "a slut" because she had called on Congress to mandate insurance coverage of birth control.

In response to Limbaugh's statement, some advertisers pulled ads and boycotted the show. Cumulus' top three stations had lost $5.5 million, Dickey said in an August 2012 earnings call.

Sources told The New York Daily News and Politico that Limbaugh is angry that Dickey is blaming him for the company's advertising losses. Limbaugh remains the most highly rated talk radio host in the country.

 

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