Rumor: Nike removes Oscar Pistorius 'bullet in the chamber' ad

The move comes after the Olympic sprinter was charged with murder in the shooting death of his girlfriend.

CONFIRMED: A Nike ad on that said ‘I am the bullet in the chamber’ has been removed

A Nike advertisement on South African sprinter and double amputee Oscar Pistorius’ website that read “I am the bullet in the chamber” appears to have been removed following the sprinter’s arrest and murder charge in the  fatal shooting of his girlfriend, model and law school graduate Reeva Steenkamp, according to reports by Huffington Post, Seattle CBS Local, and other news outlets.

‘Unfortunate story’

Nike South Africa spokesperson Seruscka Naidoo tells the Sun paper that Pistorius’ alleged crime is “a very unfortunate story” and that when it comes to any further actions by Nike that would affect its endorsement of the runner, “we’ll not make any decision until we hear from Oscar or his agent.”

Shot four times

Pistorius, called the “Blade Runner” for the carbon-fiber leg attachments he uses for sprinting, is alleged to have shot Steenkamp four times at his upscale home in Pretoria, South Africa, on Thursday. Early reports said Pistorius may have mistaken his girlfriend for an intruder, though police have refuted the reports. Police, meanwhile, have said they have responded to previous domestic “incidents” at Pistorius’ home. The runner faces his first court appearance on Friday.

Full coverage of Pistorius’ arrest



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