Lukewarm ticket sales of 'Rise of the Guardians' has the massive animation studio scaling back
UNCONFIRMED: DreamWorks Animation is planning a reduction in staff
As the creator of blockbuster franchises like "Madagascar," "Kung Fu Panda" and "Shrek," DreamWorks Animation is used to going big at the box office. But with the film "Rise of the Guardians" having posted tepid ticket sales and the studio staring at steep loses, DreamWorks is now rumored to be planning a series of layoffs as well as reducing its movie output next year, according to the Hollywood Reporter.
A $96 million loss
According to the Los Angeles Times, analysts have predicted DreamWorks will lose $96 million on "Rise of the Guardians." The film cost $145 million to make and posted roughly $261 million in global box office ticket sales — far less than other, more successful DreamWorks projects. And with high costs of a major marketing campaign to promote the film, the studio is looking at deep losses.
Two movies instead of three
Coupled with the layoffs is reportedly a reduction in the studio's film output. The upcoming Kate Hudson-Josh Gad-voiced film "Me & My Shadow," which had been slated for release in March 2014, is being scrapped indefinitely, while "Mr. Peabody & Sherman," is being delayed from November of this year to March of next, meaning the studio will release two films this year, instead of its normal three.
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