Super Bowl ads — Oreo FTW!

From hot models to cute animals to tech nerds kissing hot models, this year's Super Bowl had everything. But which commercial won in the end? MSN News weighs in.

It was supposed to be Kate Upton versus Bar Refaeli versus Amy Poehler versus Jesse Heiman for the best Super B Bowl ad this year.

But they all got dunked by a cookie in the dark.

Oh, and let's not forget the model in the Calvin Klein ad  the one that launched thousands of tweets from women trying to find out his name.

"Who was that guy in the Calvin Klein commercial? Just saying …" tweeted Maria Shriver, to which CNN contributor Donna Brazile tweeted back, "Please share. I need a personal trainer."

Brazile later tweeted that she was declaring Calvin Klein the winner of the Super Bowl ad contest.

VIDEO: Commercials roundup

VIDEO: See the Super Bowl ads

Shriver wasn't alone, as hundreds of other women had the exact same reaction. Turns out the model was Matthew Terry, who tweeted minutes after the Calvin Klein ad aired on TV: "Wow! Thank you CalvinKlein and FordModels it's a night I'm never going to forget!!! <3and thank you everyone for all you support and love!"

And the ad that didn't win as much love from Super Bowl fans? GoDaddy, of course. The moment Bar Refaeli locked lips with Jesse Heiman, thousands took to Twitter to vent:

"If I have to say what I'm left with from the 1st half, I'd say it was that horrifying disgusting kissing sound in the #GoDaddy ad," Joel McHale tweeted.

Words most used to describe the ad on Twitter? "Disgusting," "ugh" and "awkward."

But there were others who fell in love with Heiman, who played tech nerd Walter in the 30-second commercial (the kiss reportedly took 65 takes), tweeting in his defense. "Walter is the true winner of this super bowl," tweeted Jake Gillen.

Whatever the verdict, one thing is for sure: Heiman is famous after today. No more being labeled as "an extra."

Amy Poehler's BestBuy ad, which shows her crawling into a washing machine, was an instant hit.

But perhaps no commercial was more anticipated than Kate Upton's Mercedes CLA ad, which shows the model in short shorts with her hair blowing, followed by the caption "Kate Upton washes the new Mercedes CLA in slow motion."

But the Mercedes-Benz ad that starred Upton Sunday night showed her walking down the red carpet in a white gown instead.

However, we have to say that the ad that walked away with top honors didn't feature Upton, Poehler or the Calvin Klein model. It didn't air on TV and wasn't even part of the official Super Bowl commercials.

It was Oreo, which posted a spontaneous tweet during the Super Bowl blackout featuring an Oreo cookie and little else, with the tagline "Power out? No problem. You can still dunk in the dark."

Oreo tweeted the cookie ad at 8:48 p.m. It has been retweeted 13,000 times since then.

"We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," Sarah Hofstetter, president of 360i, the agency behind the ad, told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes."

Our verdict? Genius.


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