Super Bowl advertisements set a record this year by hitting the $4 million dollar mark for a 30 second spot.
Millions tuned in for the Super Bowl Sunday, turning the unofficial holiday into one of the most profitable days for everyone from advertisers to pizza makers to the city of New Orleans itself.
New Orleans city officials estimated the game brought in $432 million, USA Today reported. Hotels in New Orleans filled up in advance of the game, restaurants were packed and parties raged in the city. USA Today said parties hosted by companies like Maxim, GQ, Bud Light and Express drew celebrities and ticket prices as high as $26,000 in some cases.
And those weren't even tickets for the game itself. People looking for a last-minute ticket Sunday paid upwards of $1,500 to sit in the nose bleed section.
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But there was more money riding on the game – much more.
Almost as important as the game itself were the commercials in between the action. ESPN estimated that companies paid an average of $3.5 million for 30 seconds of airtime. According to ABC, this year one 30-second ad set a new Super Bowl record by surpassing the $4 million mark.
The Super has surpassed another mark - it is now the second biggest U.S. eating holiday, after Thanksgiving. Forbes reported that Pizza Hut alone expected to sell 2 million pizzas on game day and Domino's expected a 30 percent increase in orders over average Sunday afternoons.
Chickens wings are even bigger, according to Forbes. Wing Stop expected to sell 6 million chicken wings during the Super Bowl, an increase in sales of 15 percent.
In response to the super pig-out, Pizza Hut is introducing "pizza sliders" Monday. The sliders are meant to provide people overwhelmed by pizza over-indulgence an alternative to the standard pizza pie.
What would all that food be without something to wash it down, though? Saveonbrew.com predicted 50 million cases of beer was consumed during the Super Bowl.
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