A petition started by the daughter of a breast cancer survivor on Change.com wants the lingerie chain to start a special bra line for women who have undergone mastectomy.
A petition by a Virginia woman wants Victoria's Secret to start a bra line for women who have undergone mastectomies. Allana Maiden's petition calls on the global lingerie company to manufacture "survivor bras to help breast cancer survivors feel beautiful."
As of Friday afternoon, 97,587 people had signed the petition.
Maiden's mom -- a breast cancer survivor -- has been cancer-free for 21 years. "I'm so inspired by her strength and hope, and after everything she went through, it doesn't seem fair that shopping for bras is such a discouraging, time consuming and frustrating ordeal," Maiden's petition says.
She goes on to talk quite frankly about how many women undergoing mastectomy suffer from body image issues. "It doesn't help that they don't have the option of buying the pretty bras they wore before their battle with cancer, and specialty stores can be hard to find, forcing them to order bras online that they have to send back because they don't fit properly," Maiden's petition says, adding that Victoria's Secret is the perfect company to help women undergoing mastectomy surgery feel beautiful again.
Victoria's Secret parent company, Limited Brands, has supported breast cancer awareness initiatives in the past, including the Susan G. Komen Breast Cancer Foundation Race for the Cure. The company has raised $10 million for cancer research at the Ohio State University Comprehensive Cancer Center over the past two years.
According to the New York Daily News, the company's vice president of external communications,Tammy Roberts Myers, spoke with Maiden Thursday. The Daily News quoted Maiden as saying that Roberts Myers had asked Maiden how mastectomy bras worked and then told her that the information would be passed on to the right people at the company. Victoria's Secret has not released a public statement about Maiden's petition at this time.
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