Oscars expand social media outreach for 85th show

A "Magic Mirror" will let celebs take backstage photos and instantly post them to Twitter as organizers of the 85th annual Academy Awards hope to make to make its online experience just as rich as the one on TV.

LOS ANGELES — The Academy of Motion Picture Arts and Sciences is encouraging celebrities to tweet during the Oscars.

The film organization has expanded its digital outreach for the 85th Academy Awards with a new feature that lets stars snap photos of themselves backstage during Sunday's ceremony and instantly post them online.

What Twitter calls a "Magic Mirror" will take photo-booth-style pictures of participating stars in the green room and send them out on the academy's official Twitter account. Organizers expect multiple celebrity mashups.

The backstage green room is a private place for stars to hang out before taking the stage and is typically closed to media and photographers.

The Magic Mirror is "giving access to fans at home a part of the show they never got to experience before," Twitter spokeswoman Elaine Filadelfo said Friday.

More from MSN News

What to watch for at this year's Oscars

Strange-but-true stories from Academy Awards past

Oscars: And the nominees are...

How following Twitter on Oscars night can be more entertaining than the show

Oscar trivia: Fact and figures you might not expect

Oscar 'In Memoriam': Who gets in?

Who will go home with an Oscar?

How much is an Oscar really worth?

How young is too young to be an Oscar nominee?

Academy Award contenders put viewers in the mood for a nap

Students replace models as Oscar trophy carriers

Oscar-nominated Palestinian director briefly detained at LAX

Oscar producers aim to cut out the boring parts

Oscar-nominated documentaries capture history

History alive and kicking at 2013 Oscars

'Zero Dark Thirty' doesn't have many fans in Pakistan

MacFarlane prepares to flaunt it at the Oscars


A new video-on-demand/instant replay feature also being introduced Sunday will allow Oscar fans to view show highlights online moments after they happen and share them with friends on Twitter and Facebook. Dozens of clips from the red carpet and the awards telecast will be available on the official Oscar website beyond Sunday's ceremony.

Oscar.com also offers other behind-the-scenes interactive features, including various backstage camera perspectives and a new live blog that aggregates the show's presence across social media. It will track the traffic on whatever makes a splash, as Angelina Jolie's right leg did last year.

The academy wants to make its second-screen experience just as rich as its primary one.

"Social media is now mainstream," said Christina Kounelias, chief marketing officer for the academy.

"We're not doing social media to reach out to young kids," said the academy's digital media director, Josh Spector. "We're doing it to connect with all Oscar fans."


More from MSN

MSN Entertainment's guide to the Academy Awards

Geek Oscars: How the Academy Awards would look if movie nerds ran the show

Forgotten Oscar winners

Barbra Streisand to perform at Oscars for the first time in 36 years

The Oscars endgame: An expensive way to make a last impression

Oscars rewind: Ben Affleck's first Academy Awards

'Lincoln' leads Oscars with 12 nominations

5 reasons why Seth MacFarlane will be a great Oscars host (according to his sister)

Oscar trends of years past

Oscar night’s biggest stars

Bing: Oscar nominees before they were famous



MSN News on Facebook and Twitter

Stay up to date on breaking news and current events.

Friend us on Facebook: www.facebook.com/news.msn

Follow us on Twitter: www.twitter.com/msnnews