Oscar 'losers' to go home with $45,000 gift bags

If you can't go home with an Oscar, you might as well go home with some swag.

LOS ANGELES — Oscar nominees who don't end up with a coveted gold statuette at the Academy Awards on Sunday won't go home empty-handed after all.

Los Angeles-based marketing firm Distinctive Assets will be handing out its annual "Everyone Wins at the Oscars" nominee gift bag, valued at more than $45,000, to the talented and well-dressed "losers," the company said on Tuesday.

Among the items in the gift bags, known as swag bags, are trips to Australia, Hawaii and Mexico, personal training sessions, condoms, a bottle of tequila, hand-illustrated tennis shoes, appointments for injectable fillers and "portion-controlled" dinnerware for those watching their figure, Distinctive Assets said in a statement.

The Academy of Motion Picture Arts and Sciences, which hands out the Oscars, stopped its practice of giving gift baskets to presenters and performers in 2007 after the practice came under closer scrutiny from tax authorities.

Celebrities who receive gifts and free trips at awards shows are expected to declare them to the Internal Revenue Service as income and pay the appropriate taxes.

Distinctive Assets has been creating consolation goodie bags for 11 years now. The Oscars gift bags, which are not endorsed by the Academy, are delivered to the losing nominees at their homes or through their agents or publicists.

This year's "Everyone Wins" swag bag also includes an under-counter water filtration system, acupuncture and aromatherapy sessions, a one-week stay at a fitness and weight-loss retreat, and a one-year membership to London's Heathrow Airport's private VIP service.

Nominees' children also benefit: They get to enroll in professional all-kid circus classes.

The Oscars, the highest honors in the movie business, will be handed out at an award ceremony in Hollywood.

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