Monopoly removes jail to appeal to busier kids

Hasbro has made Monopoly shorter to appeal to busy kids

Hasbro has made Monopoly shorter and removed the jail to try to accommodate kids with less time on their hands.

How do you get kids to play Monopoly?

Turn it into a 30-minute game. That's what Hasbro — the world's largest board game maker — has done with the new Monopoly Empire, created for ages 8 and up, the Wall Street Journal reports.

Related: Long-forgotten Monopoly rule keeps it real estate

And in doing so, Monopoly got rid of jail — one of the four corner spaces on a Monopoly board where a player has to wait until they roll a double or pay to get out.

Monopoly has dropped jailGetty Images

Monopoly has dropped going to jail in order to make the game shorter.

"Parents and children tell us they want a quick in-and-out, frictionless gaming experience," Jonathan Berkowitz, vice president of marketing at Hasbro, was quoted by the Journal as saying. "That's the snackable component."

According to the Journal, the toy industry is increasingly going for "snack toys" to appeal to busy children who have very little time to play, given all the activities that are packed into their day.

Toy manufacturers have been updating older games such as Scrabble and Boggle with new speedier versions.

It's now possible to complete a round of Scrabble Flash in two minutes and 30 seconds.

Related: Digital toys top Christmas list

Monopoly Empire lets players own some of the biggest brands in the world, such as X-Box, Coca-Cola, McDonald's and Samsung. It's described as a "fast, fun gameplay" on Hasbro's website and requires two to four players.

Eric Levin, president of Techno Source, which makes traditional and electronic toys and games, told the Journal that his company has been printing the length of its games on the front of every package for the last five years.

"That information is now as important to tell parents as how many players are required and the game's age range," Levin said.

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