George Clooney launches his own tequila brand

The commercial for Clooney's new tequila shows him in bed with Cindy Crawford and her husband, Rande Gerber.

George Clooney has launched his own tequila brand whose commercial shows the actor in bed with ex-supermodel Cindy Crawford.

The one-minute Casamigos Tequila video also shows Crawford in bed with Clooney squeeze Stacy Keibler. Crawford's husband Rande Gerber also gets into bed with Clooney. According to the video, that's what this tequila can do to you.

The Casamigos website describes the spirit as a small batch, ultra-premium tequila made from Blue Weber agaves grown in the Jalisco Highlands of Mexico. Longtime friends Clooney and restaurateur Gerber have been working on their tequila for almost 10 years. They worked with a master distiller in Jalisco to create it and named it after their vacation homes in Cabo San Lucas, Mexico.

Clooney launched the drink at Andrea's, a new dining spot in the Encore resort in Las Vegas on Wednesday.

Clooney and Gerber both love tequila and decided to collaborate on Casamigos. "By the shot, at times, straight from the bottle ... Tequila-filled nights with friends is how Casamigos was born," according to the website.

According to the Miami Herald, Cooney said the tequila was initially intended for family and friends. "We were always looking for the perfect tequila and we could never find it, so we said, 'What the hell? Let’s give it a shot and make our own,'" he said.

Clooney joins the ranks of other celebrities who have created their own line of drinks. Rapper Xzibit recently launched his own tequila in partnership with Bonita Spirits while Fergie, Drew Barrymore and Richard Gere announced their own lines of wine.

Clooney and Gerber, along with another partner Mike Meldman, are currently on a national tour to promote their tequila.

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