The gun rights group believes all American school children should be protected by armed guards like the president's daughters are.
Fighting back against criticism that its proposal to have armed guards at schools is dangerous and unrealistic, the National Rifle Association released a video Tuesday calling President Barack Obama an "elitist hypocrite" for using the Secret Service to protect his two children while ordinary Americans receive no such protection for theirs.
The 30-second video, released as part of the NRA's "Stand and Fight" campaign, asks if the president places his kids on a higher plane than other American schoolchildren.
"Then why is he skeptical about putting armed security in our schools when his children are protected by armed guards at theirs?" the ad impugns.
In response Wednesday, the White House called the video "repugnant and cowardly," according to the AP. Obama spokesman Jay Carney added that most Americans agree the president's children should not be used as "pawns in a political fight."
The ad follows comments made by the president on "Meet the Press," in which he expressed apprehension with any plan to bring more guns into American schools.
"I am skeptical that the only answer is putting more guns in schools,” Obama said at the time. “And I think the vast majority of the American people are skeptical that that somehow is going to solve our problem.”
In its video, the NRA also targets politicians and media members who've been outspoken about a need for stricter firearms control.
Under the banner "Elitist Hypocrites," the video shows pictures of Vice President Joe Biden and Mayor Michael Bloomberg of New York. Biden is leading a task force to investigate ways to reduce gun violence in America, while Bloomberg has been consistently vocal about his anti-gun views.
In the same sequence, the NRA video also displays an image of David Gregory, the "Meet the Press" host who held up a high-capacity ammunition clip on national TV while interviewing NRA head Wayne LaPierre. Possession of such a magazine is a misdemeanor in the District of Columbia, punishable by up to one year in jail and a $1,000 fine, and many gun rights advocates felt that Gregory should be prosecuted for possessing it.
If he weren't, they said, it'd be hypocritical. D.C. Attorney General Irvin B. Nathan, however, felt differently, telling NBC that charging Gregory would not serve the district's best interests, nor would it promote public safety.
The NRA's video isn't the first time the organization has enlisted children in its defense of gun rights. It also released an app — originally billed as appropriate for ages 4 and up — that simulates shooting firearms such as AK-47's, an M9 handgun and a pump-action shotgun at bull's-eyes and human-shaped targets.
The game,"Practice Range," is described by developer MEDL Mobile as "a 3-D shooting game that instills safe and responsible ownership through fun challenges and realistic simulations," which allows for "the most authentic experience possible."
The game is made especially curious by LaPierre's first public comments following the Sandy Hook Elementary School shooting in Newtown, Conn., when he insisted that video games contribute to gun violence.
"There exists in this country, sadly, a callous, corrupt and corrupting shadow industry that sells and sows violence against its own people, through vicious, violent video games with names like 'Bulletstorm,' 'Grand Theft Auto,' 'Mortal Kombat' and 'Splatterhouse,'" he said.
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