Rhoads headed the magazine from 1966 to 1982, leading it through a period when it shifted to include pressing issues like women's health and domestic violence.
Three days before her 99th birthday, the former editor of Woman's Day, Geraldine Rhoads, died at her New York home.
Rhoads spent 16 years as editor-in-chief of Woman's Day, a magazine that currently covers topics such as homemaking, nutrition, and fashion. From 1966 to 1982, she helped guide the magazine toward coverage of the women's movement while continuing to feature the practical, down home advice it is still known for.
According to The New York Times, Rhoads died Jan. 26 in Manhattan.
On Jan. 30, Woman's Day announced her passing on its Facebook page, writing, "We were so sad to hear about the passing of Woman's Day's former editor."
Susan Spencer, the current editor-in-chief, says in the post, "Rest in peace, Miss Rhoads – you were a trailblazer."
A Woman's Day representative, Mimi Crume Sterling, released an official statement to MSN News regarding Rhoads' death: "Geraldine Rhoads will be remembered as a pioneer in publishing. At a time when women were focused on hearth and home, Miss Rhoads covered topics such as health, wealth and emotional needs, each of which she seamlessly wove between recipes, hobbies, and etiquette."
First published as a menu sheet in 1931, Woman's Day now has a total circulation of nearly 3.5 million, according to its website.
During Rhoads' tenure as editor, the magazine was part of a group of similar magazines enjoying widespread popularity. The "Seven Sisters," as the group was called, included not only Woman's Day, but also Family Circle, Good Housekeeping and Ladies' Home Journal.
This time period brought new subject matter, as well as many more readers, to the magazine. The Times reported that in the 1970s, in particular, the magazine branched out from stories about recipes, needlework and etiquette to include pressing women's issues like domestic violence and women's health.